Your agency
for AI photoshoots

Minimal effort. Maximum flexibility.

Consultation at a paint retailer: a painter in a white work jacket talking to a RELIUS staff member in front of shelves of wall paints and lacquers

Product photos without travel, models without booking, locations without weather windows. AI-powered hybrid shoots produce professional advertising images — faster, more scalable and more cost-efficient than traditional productions.

No buy-outs. No travel costs. Minimal effort. Maximum flexibility. AI is a powerful tool for the campaigns of the future.

Caroline – an example of a digital model

Caroline is not a real person. Her face was interpolated by an AI — synthesized from thousands of training data points so that she matches no existing individual. That creates legal planning certainty for your brand use. Based on a defined brief, we create your individual AI model: gender, age, style — all aligned with your target audience. The result can be used in every format: print, digital, social media and video.

Current assessment

AI does not replace everything

As soon as precise detail matters, there is still no way around a real shoot: your actual product, your people, your rooms, material and finish in close-up.

AI images are strong where nobody is replaced — and wherever a real shoot is not an option, because of budget or other obstacles.

Campaigns built around the product — When the product takes centre stage, nobody is replaced. People stay in the frame where they carry the story — AI builds the setting, the scene and the variants around them. The point is not to strip images of people, but to use AI where it holds up.
Concept and pitch presentations — The idea has to land. An image that only prepares a decision does not justify a production.
Moodboards, layouts and storyboards — Generative AI creates concrete visual talking points quickly and easily. Alongside classic scribbles and collages, it widens the range of options for pre-visualisation.
3D animation and virtual worlds — Mood and in-between sequences with the product rendered into them, showing how people interact with it. Embedded in virtual worlds, AI is not perceived as intrusive.
Extending real photography — Extending backgrounds, missing formats, crops the shoot did not produce. Turn a summer image into an autumn one? Replace a person in the frame? AI opens up countless new options.